MLK Classic

In celebration of Martin Luther King, Jr. Day, The St. James MLK Classic brings top high school basketball teams from across the nation to D.C. for a weekend of intense competition. On Sunday, teams are taken off the courts for a day trip to the National Museum of African American History and Culture as well as the Martin Luther King, Jr. Memorial.

With this identity, I set out to represent the MLK Classic not only as a competition worthy of national recognition, but a vessel for a very unique and exciting version of the American dream.

Brand Identity, Merchandise, Print & Environmental.

Client
The St. James // 2021–

Collaborators
Janelle Murphy // Photography

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Five Years of Victory