Fall Festivities
A quick identity to unify a suite of fun-filled fall fêtes. The St. James had been running the Pumpkin Plunge and Spooktacular for a few years, and were about to introduce a third event to the mix. Where the other two events appealed to families with young children, the Fall Fest would be an Oktoberfest-esque biergarten geared toward an adult audience. With the introduction of a third October event, the team tasked me with unifying and standardizing the identity.
Event identity & logo design.
Client
The St. James // 2023
Collaborators
Rachel Couch // Photography
Resources
Adobe Stock // Photography
Each event needed an identity that felt fun and distinct while still fitting snugly within the STJ brand. A simple color palette, image treatment, and common mark unites all three events while leaving room for an individual feel.
The pumpkin mark was designed with different applications in mind, either as a structural part of an event lockup or a referential element.
